Impact Publishing is proud to share the success story of three (3) esteemed clients: Victory Liner, SM Prime and OFW Party List. Through our strategic and tactical implementations, we have played a pivotal role in driving their increased brand awareness, enhancing online visibility and amplifying the impact in their respective industries.
CHALLENGE: SM Prime, one of the largest integrated property developers in Southeast Asia , sought Impact Publishing’s expertise to augment their brand positioning, foster deeper connections with their audience, and highlight their public service through Corporate Social Responsibility.
SOLUTION: Understanding the significance of tailored content, Impact Publishing curated compelling narratives that showcased SM Prime’s commitment to innovation, sustainability, and community development. We created visually stunning publications and event which captured the essence of each project – from vaccination to coastal clean-ups and many others – and the positive impact it had on surrounding communities. And through extensive network, we also ensured these outputs reached the right stakeholders, investors and other potential partners.
IMPACT: The collaboration between Impact Publishing and SM Prime significantly enhanced the company’s reputation as an industry leader. Their projects gained widespread recognition, attracting more investors or partners. Additionally, the engaging content we produced helped SM Prime foster deeper connections with their market and investors. Through impactful storytelling and effective event management, we empowered SM Prime to position themselves as the preferred choice.
CHALLENGE: OFW Party List, a political organization dedicated to advocating for the rights and welfare of overseas Filipino workers (OFWs), approached Impact Publishing to strengthen their influence, communicate their initiatives effectively, and engage with their constituents on a broader scale.
SOLUTION: Impact Publishing developed a comprehensive communications strategy for OFW Party List, focusing on raising awareness about their mission and engaging with the OFW community. Through powerful and relevant narratives, interviews and informative articles, we shed light on the challenges faced by OFWs and the legislative initiatives spearheaded by OFW Party List. We leveraged various media channels to amplify their voice and ensure their messages reached the target audience.
IMPACT: As collaborators, Impact Publishing and OFW Party List elevated their advocacy tyo new heights. The strategic dissemination of information through our publications, digital platforms and other media network of contacts enabled OFW Party List to connect with a wider audience, garnering increased support and recognition for their efforts. By harnessing the power of storytelling, we played a vital role in amplifying the voices of OFWs, driving positive change, and improving the lives of millions of Filipino migrant workers. Essentially, these efforts contribute to OFW Party List securing a win in recent elections and being able to represent the overseas Filipino workers in the House of Representatives.
CHALLENGE: Victory Liner, a prominent local transportation company, approached Impact Publishing with the desire to strengthen their brand as the country’s leader in the bus liner industry. They sought to highlight their commitment to quality service, reliability, and innovation while reinforcing their position as a trusted transportation company.
SOLUTION: With meticulous research and strategic planning, Impact Publishing sets into motion a comprehensive content campaign for Victory Liner. Along with it, a series of Public Relations event with a network of media people was launched. We developed engaging articles, visuals and customer testimonials to showcase their unique offerings and customer-centric approach. Through our collaboration, we crafted a consistent brand voice and identity that resonated with Victory Liner’s target market.
IMPACT: The collaboration with Impact Publishing resulted in a substantial increase in Victory Liner’s brand awareness. Even their brand essence in providing high quality customer service flew high. Their online ticketing experienced a surge with the articles and social media postings implemented by Impact Publishing. Victory Liner’s commitment to excellence was amplified through effective storytelling, positioning them as a transportation partner of Filipino bus commuters.
CLIENTS
The Impact Publishing team is composed of a unique group of veteran and new journalists with more than a hundred years of experience combined.
Ricky Rivera began his journalistic career as a junior writer for Diaryo Filipino, covering the Department of Justice. Months before graduating from the University of the Philippines, Rivera took on the job as news writer and desk editor for DZBB, the radio station of the GMA7 news network. He then wrote for MGB of ABS-CBN and the Manila Bulletin, and did reportage for Radio Veritas under Mario Garcia. Finally, he worked in reportage and anchoring duties for RPN 9. Rivera then moved to the corporate world, working as a media relations manager, account director, group account vice president, and currently as one of the partners in Rebel Marketing. He owns Impact Publishing, the force behind Currentph.com.
Jonathan Jay Jalbuna is a seasoned photojournalist, and serves as president of the Photographers of the Philippines. He has also served as chief photographer for various publications. As the Media Manager of Impact Publishing, he handles the day-to-day operations of Currentph.com.
Like Jay, Norman Gorecho is a known lifestyle photojournalist. He has been with Impact since its founding in 2015 and is the creative force behind Current magazine, the official news magazine of Impact Publishing.
Dindeth Ditablan is a newcomer to the Philippine journalistic scene. She joined Currentph.com fresh from college and was immediately hired to support Lloyd Tagbago in running the news magazine site.
Daryl de Jesus and Franz Lazatin are the creative geniuses behind the video news reports published at Currentph.com and its YouTube channel, Currentph TV Philippines.
Visit our official social media channels
Explore our company’s online platforms and websites, including Truthph.com and Pasdacc.com. We provide carefully curated and verified news stories that cover a wide range of topics including national news, politics, transport, public services, and consumer-related issues. Our experienced team of citizen journalists and media professionals work together to ensure that our stories are accurate, verifiable, and unbiased. Visit our other websites to learn more about our company, our team, and our vision for the future.
Currentph.com is the digital edition of Current magazine in the Philippines. The first issue of Current was published in 2015, featuring famous actress Valerie Concepcion on its first cover. Four years later, several working Filipino journalists felt the need to establish an online news portal. Currentph.com maintains its office at 10-V Cyber One Building, Brgy. Bagumbayan, Eastwood Ave., Diliman, Quezon City, Philippines. Although relatively small compared to other online news organizations, it strives to produce new, truthful, and exciting stories about the Philippines and the world.
True Press is a bi-monthly newspaper in tabloid form published in the Philippines, aimed at providing truthful information and relevant views to the Filipino people. It is published by Impact Publishing, a Filipino-owned publishing firm based in Quezon City, Philippines, and curated by Filipino citizen journalists with the assistance of working media professionals. True Press is a nationally-circulated newspaper registered with the National Library of the Philippines, funded through crowdfunding, and focused on providing accurate, verifiable, and unbiased news.
Pilipino Society and Development Advocates Commuter-Consumer Incorporated is a non-profit and non-governmental organization dedicated to pursuing the fundamental rights of Filipino commuters and consumers in the Philippines. Initially formed in 2013 as the loosely organized National Coalition of Filipino Commuters and Consumers, several members decided to register the group as Pilipino Society and Development Commuter-Consumer (PASADA CC) Incorporated on December 16, 2019, with the Securities and Exchange Commission (SEC).
Impact Publishing is a multi-media company specializing in news online management, online reputation management, and publication of magazines and other printed materials. Established in 2015, Impact Publishing is the force behind CurrentPH, the soon-to-be published Busina and books. Its main office is at 10-V Cyber One Building, Brgy. Bagumbayan, Eastwood Ave. Diliman, Quezon City, Philippines.
Email: impactpublishing24@yahoo.com, filobserver@gmail.com or at editorial@currentph.com
Cellphone: +63917 183 3200
Telephone: (+632) 88489162
Impact Publishing 